As a Moore rental property owner, you realize that marketing is essential to attracting the right renters. And if you haven’t used virtual tours yet, you’re missing out! Giving potential tenants the option to take virtual tours of your rental properties is a great way to show them what to expect before they arrive.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour is a computer-generated walk-through of a rental property. Unlike photos, which are taken from the photographer’s viewpoint, virtual tours provide an in-depth look into every room.
Studies indicate that renters are interested in virtual tours of rental properties. Zumper’s results show that more than 70% of renters would be happy to rent an apartment without seeing it in person if they could check it out via a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. They allow potential tenants to explore the space and decide if it meets their needs without physically visiting the property.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours allow potential tenants to view an entire room in one image and click and drag to look around. 360 virtual tours are straightforward and cost-effective to create, making them great for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They give potential tenants the ability to walk through the property virtually, just like they were there. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. Although this might seem complicated, there are many user-friendly tools and services to assist you. Because they require significant time and effort to create, three-dimensional virtual tours are usually used for high-end rental properties.
- Virtual Reality Tour. The most recent and immersive form of virtual tour is the virtual reality (VR) tour. These tours allow potential tenants to use a VR headset and explore the property as if they were walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Potential tenants can browse your rental properties from home or during their work hours. This is particularly advantageous for out-of-state or international renters who struggle to arrange in-person tours.
- 24/Hour Availability. Virtual tours can be accessed by potential tenants 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. It’s a powerful tool that gives them flexible viewing options.
- Increased Engagement. Evidence shows that virtual tours increase engagement. Websites featuring virtual tours retain potential residents longer than those without.
- Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Feature a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button urging potential tenants to take the next step, like scheduling a showing or contacting you for more information. With a CTA, potential tenants are more inclined to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Enterprises can assist in advertising your Moore properties and increasing your chances of finding excellent, reliable tenants. Contact us online or call 405-463-0040 today!
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
